Personality profiling/asessment tools facilitate a non-judgemental, respectful understanding of communication preferences and expectations. It is the ultimate self awareness tool that provides individuals with a detailed analysis of their personal behavioural style, providing a valuable and practical guide to make appropriate behaviour modifications within any environment or personal interaction.

So What?

Many companies spend money doing these tests because a lot of them are short and easy to administer. But is the outcome sustainable or does the hype fizzle out after results have been viewed and analysed and the profiles become part of an individual's psychometrics. What about the concept of growing with other individuals?

Why not take it a step further and

use them for executive coaching, career counseling, conflict resolution, team development, organisational development, to predict "fit" in mergers and acquisitions, negotiation training, or sales training?

Gain a competitive advantage  - Create efficiency and maximise your Human Capital

It's all about efficiency

Get the right message across the first time

If we liken our lives to a journey, it is wise to establish where you are starting from and where you intend to go. Some people may amble through life without any sense of direction or purpose, and others may wish to challenge themselves on the way by metaphorically climbing mountains. The behavioural model which is offered by Clarity4D is a pathway to establish the most effective route 'up the mountain' in order to bring 'clarity' and 'purpose' to our goal: to reach the heights of self-understanding.

The Clarity4D profile is a snap shot of you at "base camp". It provides an opportunity to discuss the options you have in terms of your behaviours - those you have now, those you wish to develop, and others you may wish to minimise or discard. The colour energies, which are outlined overleaf, offer an easy language to describe how we interact and modify our behaviours when confronted by different types of people and varying situations. The Clarity4D profile can be used for a number of applications from personal and career development, personal relationships, team dynamics, leadership style, sales techniques and can also be used as a coaching tool.

Specifically, why “Clarity”? This is about looking at our behaviours and psychological preferences from a number of viewpoints and gaining greater awareness of the impact of those behaviours on others. We can then make conscious informed choices about what is right for us.

Why then “4D”?

The 4D is about the 4 dimensions of our development:

1st Dimension: How you see yourself

We all have a self concept, an identity. Some people are very clear about who they are, others less so. By answering the questionnaire you have provided a current picture of how you see yourself.

2nd Dimension: How others see you

We should recognise that because we are all different, the way other people see us will vary too as the origin of their thinking/behaviours will be different.

3rd Dimension: Your hidden potential

Having established how we see ourselves and how others see us, we can explore how much better we could be by unlocking our potential. By working through this, we may reveal strengths of which we were previously unaware.

4th Dimension: The time it takes to develop your potential

Development doesn’t happen overnight. It takes a long time and committed effort to produce consistent behaviours. The last part of this profile is designed to help us to develop more useful habits to form the person we choose to become as we journey through life. We can control the speed of the progression, and the only limitation we have is that imposed by ourselves.

Talent Management

Make use of the Clarity 4D system to directly target and align core job competencies and talent. Ensure that you have happy and well motivated staff that:

  • Recognise and value the differences in others
  • Have the tools to build closer rapport with others
  • Have a framework, a common language, on which to base future interaction
  • Motivate and encourage the team during challenging times
  • Identify preferred ways of communicating together
  • Build collaboration and co-operation
  • Create action plans for effective future teamwork
  • Raise self-awareness and the impact of our behaviour on others
  • Reduce risk of demotivated staff, errors, missed deadlines, wasting time and resources

Job Alignment

Personality traits like drive, motivation and social skills are important factors in the working world. Clarity 4D is a powerful behavioural tool that uses Jungian theory to build a profile of working behaviour, help you choose the right people and help them to function at their best.


Working relationships are just as important as individual skills and abilities. Use Clarity 4D to assess personal dynamics to cultivate more effective interaction, resulting in higher productivity and job satisfaction.

Team Building

Use the Clarity 4D team map to combine a number of profiles to model effective new teams, or explore the dynamics and team roles at work.

Get the upper hand in selling

People buy from people

Every customer is an individual and each individual is unique. Not every client responds to the same selling approach. Sales people who learn to adapt their behaviour are better equipped to meet their client's needs and improve sales results. To communicate effectively with their clients, sales people need to recognise and understand how these different clients prefer to be communicated with.

  • Understand your own selling style
  • Recognise and understand client buying styles
  • Adapt your sales style to your customer’s buying style

Workplace communication?

Get the message across clearly

For effective communication with co-workers, we need to recognise and understand the way to communicate with different types of people.

Effective communication is essential for good teamwork, and individuals have preferred strategies which help them send and receive messages. When using a preferred style, we can reduce the barriers that may cause the message to be misinterpreted. Happy employees communicate well with each other.

  • Recognise and understand the communication style of others
  • Communicate effectively and efficiently according to the individual styles
  • Adapt your management communication style to get results

Debt killing your cash flow?

Get the upper hand

Debt needs to be collected and the customer needs to be retained. But because people have different ways of receivng and understanding messages, clients often do not respond to the same debt collection technique. Debt collectors who learn to adapt their behaviour are better equipped to improve collection results while meeting their client's needs. For effective communication with their clients, debt collectors need to recognise and understand the way to communicate with different debtors.

  • Understand your own debt collection style
  • Recognise and understand client avoidance techniques
  • Adapt debt collection style to counter customer avoidance style

CorporateWise is offering discounts on courses that incorporate Calrity 4D, such as Assertive Communication, Assertive Communication for debt collection, Effective Business Communication, Sales Training, Customer Service Excellence, Conflict resolution, Emotional Intelligence, Diversity Training and Team Building. Click here to view these limited offers.

CorporateWise - About us

We believe that people are the most important asset in any organisation. Our passion lies in helping those people to learn, grow and evolve. We have a unique approach to skills learning and development that takes people from competence in their skills set to efficient and effective staff members who form part of a diverse and integrated work environment. Our programmes ensure: sustainability, a return on investment as well as a reduction in cost and time of potential labour disputes. As well as Skills Training, CorporateWise conducts HR risk assessments and offers advice on all aspects of human resources, recruitment, job profiling, performance management, HR policies and procedures, SETA workplace skills plans, employment equity, BB-BEE scorecard management, employee surveys, health and safety as well as provides an online HR repository and payroll system. CorporateWise is Services SETA accredited and holds a level 4 BBBEE rating.